Child Abuse Prevention Month

I took the lead in designing the spring giving campaign aimed at raising awareness and support for children during National Child Abuse Prevention Month. In my role, I assumed responsibility for the design elements: crafting visually compelling graphics for the campaign website, creating posters for distribution to local businesses, and designing the direct mail marketing piece.  

Additionally, I composed persuasive email and direct mail copy, strategically aligning the messaging across various platforms to maximize impact. In addition to collecting, donations the campaign sought to get people involved with the cause and organization through the creation of pinwheels. Easily accessible instructions were provided via the QR code on the business posters and the preprinted pinwheel template provided with the direct mail letter. By seamlessly integrating design and communication strategies, the campaign effectively mobilized support and underscored the significance of safeguarding vulnerable children within our community.