Children's Home Society of Florida

The 2022-2023 CHS Annual Impact Report was crafted to celebrate the organization's 120-year legacy. The theme focused on connecting the past, present, and future, honoring this milestone. I took charge of writing the entire report, ensuring every section was carefully designed to showcase the company's achievements and vision.

Beyond writing, I also designed all the graphics, creating visuals that brought the narrative to life and made complex data clear and engaging. Additionally, I oversaw the creative direction, leading the overall design and thematic elements. This cohesive and professional presentation aligned with the company's brand and resonated with stakeholders, highlighting CHS's rich history, current innovations, and future goals. This project showcases my ability to blend content creation, graphic design, and strategic vision into a single, impactful annual report.

View the full annual report

I designed a half-page advertisement for Orlando Family Magazine to amplify the mission of Children’s Home Society of Florida. I crafted the ad copy and handled the full layout design from concept to print-ready file. In addition, I created the headline and long-lead text used on the magazine cover and provided the key photo for the cover feature.

I led the design and messaging for the organization’s end-of-year giving campaign, which encouraged donors to make a lasting impact for children and families before the close of the calendar year. I developed cohesive creative materials across multiple channels—including postcards, a direct mail appeal letter, website headers, and digital and social media graphics—ensuring a consistent visual and narrative identity throughout the campaign.

In addition to designing the print and digital assets, I crafted persuasive copy that conveyed urgency, gratitude, and the tangible difference each gift could make. The campaign successfully blended emotional storytelling with clear calls to action, resulting in increased engagement and donor participation during one of the most critical fundraising periods of the year.