MHP Salud

brand refresh

Overview

As MHP Salud transitioned toward a stronger focus on workforce development and training, I refreshed the brand to reflect this new direction. The update introduced a more polished and inclusive visual identity designed to resonate with both direct service audiences and professional partners such as hospitals and health systems. Using primarily the organization's  secondary color palette I was able to create a fresher, more vibrant look across digital and print materials, and reimagined the sun element from the logo as a stand-alone design motif to unify layouts and add visual energy. The result is a cohesive brand system that feels modern, adaptable, and forward-looking—capturing MHP Salud’s evolution while honoring its community roots.

Project Type

Print & Digital Design

Tools

Adobe Illustrator, Adobe Photoshop, Canva

deliverables

Print Graphics

WEBsite

I’m leading a comprehensive website redesign that includes developing the UX strategy, information architecture, and wireframes, as well as designing custom UI elements and responsive page layouts. The redesigned site emphasizes clarity, accessibility, and conversion, helping users easily navigate training options, workforce solutions, and program resources within a cohesive, engaging experience.

Overarching brochure & business cards